Global Marketing

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This research usually includes:

• Market size evaluation and prognoses;
• Market Trends and Demand
• Number of competitors, business size and market shares;
• Competitors’ product lines and pricing strategies;
• Competitors’ advertising and selling strategies;
• Online presence of competitors (websites, AdWords, SEO, Social media, content marketing) and their online marketing strategies;

Market & competition research usually involves the following research tools:

• Internet research, including webometrics’ research, Social Media research and websites analysis;
• Statistical databases and other secondary data sources;
• Government and private industrial reports review;
• Individual interviews;

We also conduct additional related types of research:

Marketing & distribution channels research

Depending on your product and market, different promotional & distribution channels can be considered.

• for some industries, traditional SEO and AdWords are sufficient;
• for some industries Social Media marketing and content marketing are more relevant;
• in B2B direct sales and offline intermediaries are very important;
• in some cases, offline Public Relations and seminars for customers are necessary;